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Trade shows are a vital, yet sometimes confusing, part of your marketing plan Trade shows are a vital part of your marketing plan but understanding the landscape is even more important. Here's a quick infographic that visually explains the options open to a jewelry designer . . . keep reading Check Out This Amazing Way to 'Mount' Your Jewelry It's not often that we get excited about something new in packaging. But we did this time. . . . keep reading If You Work From Home, Don't Publicize Your Business Address! Recent advancements in Google's mapping technology now make it possible for anyone with a computer and an internet connection to see what your street address looks like -- from street level, not a satellite view. It's a new safety consideration, especially if you work from home. . . . keep reading Start a Blog - it's your best New Marketing Tool "This is a relationship business" we keep hearing everyone say. Well, it's true. So it follows that you have to do everything you can to maintain those relationships. Are you? You're not if you don't have a blog. . . . keep reading More

Our Webinars Here . . . keep reading What Works: More Marketing and Publicity Ideas From Inner Circle Members Some examples of marketing ideas to get your inspiration jump-started. . . . keep reading What Works: Selling Your Goods on the Etsy Craft Site The internet age has spawned new sales opportunities as well as marketing capabilities. Marketing online is something every designer should be doing -- but selling online? Yes, if the venue and the market matches your jewelry. For some, Etsy is a good fit. . . . keep reading What Works: Original Ideas for Pre-Show Marketing When it comes to pre-show marketing, few are as adept at it as Erica Courrtney. She shares some tips with Jewelers Resource Inner Circle members. . . . keep reading

Max's Chocolate Baskets By Ellen Hertz This client gift is so good we're considering getting one for ourselves. . . . keep reading Photo Stamps are a Great Way To Carry Your Brand Through Your Mailings Our constant search for ways to help you promote your jewelry has yielded a great new -- and dare we say, fun -- way to showcase your work. The newest advertising medium is photo stamps, and the possibilities are obvious. . . . keep reading On Video: A Quick Tip from Candy Edelman Candy Edelman highlights an important policy point that is important to every business relationship. . . . keep reading On Video: A Quick Tip from Julie Bergstein Julie Bergstein on an important issue for growing designer businesses. . . . keep reading On Video: A Quick Tip from Marla Beck Quick Tip: Don't let this small detail trip you up at a trade show. . . . keep reading Index of Video Tips From Designers On Video: Designers and their staff tell you directly what works and what doesn't in the designer jewelry business. . . . keep reading More