Frequently Asked Questions

How much does it cost to put my new product in hot sheet?
It's $395 to promote a product in an issue of hotsheet.

How do I pay?
You can pay online via credit card at, or send a check four weeks prior to an edition's publication date. All spaces in hot sheet must be paid for prior to publication.

How do I send you the information?
The text:
Fill out the online form giving us all your contact information as well as a description of the item. Don't worry about writing it well; we will perfect it for you. We will call you If we have any questions.
The photo: Please email the high resolution photo (300 dpi minimum) to

What format does my photo need to be in?
Publications need high resolution images -- at least 300 dpi (dots per inch) -- that are at least 4 inches by 6 inches. The file format should be jpeg.

What if I don't have a digital photo of my new design?
If you don't have a digital photo we will scan a traditional photo for you free of charge. We also have several photographers across the country who can shoot your jewelry for you and are offering hot sheet customers a good deal. We highly recommend using a professional photographer. Amateur photography usually gives itself away.

What kind of items do you publish in hot sheet?
hot sheet
is intended as a way for you to announce to the press your new designs, products, collections and business news. Anytime you want editors to know about your work you can place it in hot sheet. Repetition is a major key in all marketing so the more times you can get the editors (and ultimately consumers) to see your work the better.

Who will receive hot sheet?
at more than 100 publications, ranging from trade magazines like JCK and Modern Jeweler to consumer magazines like InStyle, Harper's Bazaar and Bride's magazine. We have the email addresses of at least two editors per publication. We also have publications like The New York Times, and we include key TV show producers as well.

In time, retailers will also be able to subscribe to hot sheet to give them ideas about what's new.

Does the list get updated?
Yes, certainly. Editors change jobs periodically so we check our e-mail list regularly to make sure it is up to date.

Why send this out by email? Why not regular mail?
One of the big insider trade secrets for marketers is "The easier you make it for publications to use your material, the more likely they are to use it." It sounds obvious but it is nevertheless true.

However, making it easy for editors has taken on a new meaning in the last couple of years. The publishing industry has undergone a major change in the way it works: production has gone digital. Editors and their art directors and production staffs are now insisting that they receive material in digital format. They may accept traditional paper-based material, but it now means extra work for them to get it into print. Providing them with digitized material saves them time and effort. This is why hot sheet is an e-mail-based resource.

But that is not it's only strength. It not only provides editors with material in the format they can most readily use, it gives them precisely the kind of information they need for their pages and it's available to them 24 hours a day, seven days a week. What's more, with hot sheet's extensive list of contacts, its reach is far greater than most individual manufacturers can maintain on their own.
On the other hand, there are some editors who still prefer paper-based information, and for them we also make a printed version available. This way, the coverage we provide you is as large as possible..