FAQs
Frequently Asked Questions
How much does it cost to put my new product
in hot sheet?
It's $395 to promote a product in an issue of hotsheet.
How do I pay?
You can pay online via credit card at www.jewelryhotsheet.com,
or send a check four weeks prior to an edition's publication
date. All spaces in hot sheet must be paid for
prior to publication.
How do I send you the information?
The text: Fill out the online form giving us all your contact
information as well as a description of the item. Don't worry
about writing it well; we will perfect it for you. We will call
you If we have any questions.
The photo: Please email the high resolution photo (300
dpi minimum) to frank@jewelersresource.com.
What format does my photo need to be in?
Publications need high resolution images -- at least 300 dpi
(dots per inch) -- that are at least 4 inches by 6 inches. The
file format should be jpeg.
What if I don't have a digital photo of my new design?
If you don't have a digital photo we will scan a traditional
photo for you free of charge. We also have several photographers
across the country who can shoot your jewelry for you and are
offering hot sheet customers a good deal. We highly
recommend using a professional photographer. Amateur photography
usually gives itself away.
What kind of items do you publish in hot sheet?
hot sheet is intended as a way for you to announce
to the press your new designs, products, collections and business
news. Anytime you want editors to know about your work you can
place it in hot sheet. Repetition is a major key
in all marketing so the more times you can get the editors (and
ultimately consumers) to see your work the better.
Who will receive hot sheet?
Editors at more than 100 publications, ranging from trade
magazines like JCK and Modern Jeweler to consumer magazines like
InStyle, Harper's Bazaar and Bride's magazine. We have the email
addresses of at least two editors per publication. We also have
publications like The New York Times, and we include key TV show
producers as well.
In time, retailers will also be able to subscribe to hot
sheet to give them ideas about what's new.
Does the list get updated?
Yes, certainly. Editors change jobs periodically so we check
our e-mail list regularly to make sure it is up to date.
Why send this out by email? Why not regular mail?
One of the big insider trade secrets for marketers is "The easier you make it for publications to use your material, the more likely they are to use it." It sounds obvious but it is nevertheless true.
However, making it easy for editors has taken on a new meaning in the last couple of years. The publishing industry has undergone a major change in the way it works: production has gone digital. Editors and their art directors and production staffs are now insisting that they receive material in digital format. They may accept traditional paper-based material, but it now means extra work for them to get it into print. Providing them with digitized material saves them time and effort. This is why hot sheet is an e-mail-based resource.
But that is not it's only strength. It not only provides editors with material in the format they can most readily use, it gives them precisely the kind of information they need for their pages and it's available to them 24 hours a day, seven days a week. What's more, with hot sheet's extensive list of
contacts, its reach is far greater than most individual manufacturers
can maintain on their own.
On the other hand, there are some editors who still prefer paper-based
information, and for them we also make a printed version available.
This way, the coverage we provide you is as large as possible..
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